Hey guys, just answered a question over on Quora
This question was asked:
"What is the meaning of "inbound marketing"?"
A quick answer would be that Outbound Marketing is any marketing efforts that are reaching out to your market. Email blasts, calls, direct mail, etc.
This is where many businesses spend their efforts.
Inbound Marketing is when you place yourself where your customers are. So they are finding you instead of you trying to find them.
Having your website ranked highly on Google is a form of Inbound Marketing. Being active on social media can be Inbound Marketing if done correctly. Many businesses get on social media and treat it as an Outbound method and fail.
In today's market, Inbound Marketing is extremely important.
Hope that helps,
- JR
No comments:
Post a Comment