Just answered a question over on Quora
This question was asked:
"Besides the obvious (email, raising finance), I would like to cover the entire spectrum - financial, technology, recruting, marketing etc?"
Marketing is everything, everything else is a variable. Financing and technology depend on the industry, but you will always need marketing.
It's important to keep in mind that marketing encompasses everything. Phones, sales material, follow up, customer retention.
It is extremely important that business owners understand that they need to work ON their business and not just IN it. Far too many get stuck in the day to day tasks and have no time to work on growth. Finding ways to make the experience better every day is a big part of growing a business.
- JR
JRGriggs.com || RedWallMarketing.com
This question was asked:
"Besides the obvious (email, raising finance), I would like to cover the entire spectrum - financial, technology, recruting, marketing etc?"
Marketing is everything, everything else is a variable. Financing and technology depend on the industry, but you will always need marketing.
It's important to keep in mind that marketing encompasses everything. Phones, sales material, follow up, customer retention.
It is extremely important that business owners understand that they need to work ON their business and not just IN it. Far too many get stuck in the day to day tasks and have no time to work on growth. Finding ways to make the experience better every day is a big part of growing a business.
- JR
JRGriggs.com || RedWallMarketing.com
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