[Advice] Is it important to have a strong presence in social media? Why or why not?

Hey guys, just answered a question over on Quora

This question was asked:

"Is it important to have a strong presence in social media? Why or why not?"

It really depends on the business and if they can commit to it. Not every business is ready for social media right now. It is a long term investment and you must be committed to doing it right.

So I never have my clients start working with social media if they cannot commit to it and have other areas they would see quicker returns from.

It can be used in other ways though. For instance, listening to the market. You can monitor Twitter or Facebook to see what is going on in your market. There are ways to do this really easy and not take a ton of time. You can also use it as a method of finding out more about your customers.

You just want to be careful not to use social media in a spammy way, which won't do anything for your business and will hurt more than help. And you don't want to set up a page that looks like a ghost town.

There are ways to use social media and not invest a ton of time but you must be committed to keeping up with it.

Hope that helps,

- JR

JRGriggs.com || RedWallMarketing.com