Hey guys, just posted this on a forum thread over at GKIC
Raj wrote:
"I'm getting ready to send a multi-page sales letter (to warm prospects, already opted in to a lead magnet). Do folks usually staple sales letters in the corner, or leave them as loose pages?"
I leave them as loose pages. I couldn't see using staples unless it had a purpose to it. Like something that needed to be stapled together because it added to the look or design of your letter.
I think it's easier for them to read through when it is not stapled.
Hope that helps,
- JR
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