Thursday, February 07, 2013

[Advice] Sales Letters: staple or loose sheets?

Hey guys, just posted this on a forum thread over at GKIC

Raj wrote:

"I'm getting ready to send a multi-page sales letter (to warm prospects, already opted in to a lead magnet). Do folks usually staple sales letters in the corner, or leave them as loose pages?"

I leave them as loose pages. I couldn't see using staples unless it had a purpose to it. Like something that needed to be stapled together because it added to the look or design of your letter.

I think it's easier for them to read through when it is not stapled.

Hope that helps,

- JR

JRGriggs.com || RedWallMarketing.com

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