[Advice] What challenges do small business owners face when they try to figure out online/social media marketing for the first time?

Hey guys, just answered a question over on Quora

This question was asked:

"They say online marketing is a must for small businesses. But turning your passion into a profitable business is quite a challenge in itself. How then do you manage your online marketing efforts? What hurdles do you encounter?"

One thing many businesses do wrong with social media is that they treat it like some link bucket. They just drop links to their site all day. This is not being "social".

One must already be social to truly be effective at social media. It's about engaging the community and growing a fan base. Rewarding them, communicating with them, etc.

The tool doesn't matter, it must be a mindset with the business, not just because they are on Facebook.

Businesses must get personal in order to have suceess with social media. I wrote about this a while back. It’s Business and Now It Is Personal

Hope that helps,

-JR

JRGriggs.com || RedWallMarketing.com