[Advice] Why do advertisers chase trends instead of sticking to the core principles and tactics that have always worked?

Hey guys, just answered a question over on Quora

This question was asked:

“Why do advertisers chase trends instead of sticking to the core principles and tactics that have always worked?”

Because most don’t know the basics. They only know what the current trend is. Advertisers often sell shiny objects to business owners. They become yes men for a business owner to direct.



You can charge more when you have a trend that you can physically show someone. Selling core principles and tactics is often unsexy and doesn’t tickle a business owners itch to be “trendy” with their advertising.



Inbound marketing is nothing new, there are just different tools available now to make it easier. The basics still take place.



However what happens is most take the new tools and become experts at how to use them. But not how to apply the basics to them. Knowing how to create a facebook page and knowing how to properly communicate to a market are 2 completely different things.



Hope that helps,

-JR

JRGriggs.com || RedWallMarketing.com