[Advice] Does anyone think that social media really works as a Marketing tool for small businesses?

Hey guys, just answered a question over on Quora

This question was asked:

“Does anyone think that social media really works as a Marketing tool for small businesses?”

It really depends on your market. But understand that it is a TOOL. Just as not everyone can pick up a hammer and build a house, not everyone can use social media and see an ROI with it.



You must be social to begin with. A business that is horrible at communication will be horrible at social media. Social media is a chance to magnify reaching out to your market. It won’t magically make you more social.



Hope that helps,

-JR

JRGriggs.com || RedWallMarketing.com