[Advice] How will you measure effectiveness of marketing campaigns using hoardings/billboards?

Hey guys, just answered a question over on Quora

This question was asked:

"Is there a tool to measure the traffic in and around the hoarding/billboard? Or are there technologies which will allow to interact with the hoarding/billboard?"

 

If you're looking into purchasing a billboard ad, the agency you are purchasing from should have metrics on how much traffic passes by.

For tracking how effective the ad is, a tracking number is the best method. You can also place an offer on the billboard that customers must mention when calling in or visiting just in case.

Hope that helps,

- JR

JRGriggs.com || RedWallMarketing.com