Hey guys, just answered a question over on Quora
This question was asked:
"Leaflets? bill boards? word of mouth? Neon signage? Visual? Audio? Subtle? Subliminal? Erotic? What's the most effective? Obviously it depends what it is that is being advertised, for this case make it a construction company and a business that deals with property lettings and management?"
You answered the question yourself really, it depends on what is being advertised. But here are the 3 components that matter most in advertising. You need to get all 3 right.Market - Identify who your market is and know as much as possible about them. What keeps them up at night? Where do they shop? How old are they? Do they have kids? Get to know your market really well.Message - What is the message you will send to your market? Does it make them want to do business with you? Crafting a message is extremely important. It must sell!Media - The form of media you use only matters when you know that your market will be reached with it and your message will sell. There are tons of ways to advertise and each one is effective in its own way.Get those 3 right and you will be fine. Hope that helps,- JR
No comments:
Post a Comment