Hey guys, just answered a question over on Quora
This question was asked:
"eCommerce funnels make it simple to determine which online ads directly lead to online sales, but how do businesses determine which online ads lead to offline sales?"
There are quite a few ways to do this. But it really depends on the business.
You can use tracking numbers so that you know which calls came from which ads and then track the sales as well.
You can use coupons with a specific number on them.
You can have employees ask how the customer found you.
Your best bet is generally the tracking number and coupons. But as long as you are tracking, you are way ahead of most competitors.
Hope that helps,
- JR
This question was asked:
"eCommerce funnels make it simple to determine which online ads directly lead to online sales, but how do businesses determine which online ads lead to offline sales?"
There are quite a few ways to do this. But it really depends on the business.
You can use tracking numbers so that you know which calls came from which ads and then track the sales as well.
You can use coupons with a specific number on them.
You can have employees ask how the customer found you.
Your best bet is generally the tracking number and coupons. But as long as you are tracking, you are way ahead of most competitors.
Hope that helps,
- JR
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