Hey guys, just answered a question over on Quora
This question was asked:
"If a field in which you have expertise suddenly explodes in press popularity, and appears in major publications, how do you capitalize on this opportunity?
And how do you become a source for future articles, assuming that you are not already known as the go-to expert?"
It's called "Newsjacking" hijacking the latest news. David Meerman Scott talks about this a lot. You can jump on some of the latest news and get blog posts about it or even a book. If done on time and the right way, you will generate traffic from it and when those who need it start looking for expert advice, you can be in the right place at the right time.
Here is a link to David's site Social Media Speaker - David Meerman Scott (davidmeermanscott.com)
Hope that helps,
This question was asked:
"If a field in which you have expertise suddenly explodes in press popularity, and appears in major publications, how do you capitalize on this opportunity?
And how do you become a source for future articles, assuming that you are not already known as the go-to expert?"
It's called "Newsjacking" hijacking the latest news. David Meerman Scott talks about this a lot. You can jump on some of the latest news and get blog posts about it or even a book. If done on time and the right way, you will generate traffic from it and when those who need it start looking for expert advice, you can be in the right place at the right time.
Here is a link to David's site Social Media Speaker - David Meerman Scott (davidmeermanscott.com)
Hope that helps,
- JR
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