Hey guys, just answered a question over on Quora
This question was asked:
"What is the difference between Content Marketing and Social Media Marketing?"
Look at content marketing as an inbound approach. You are creating content that informs your market about your product or service. The more content you have out there or on your site, the more opportunities there are for your market to find it.
Social Media is sometimes inbound but really you should be reaching out to your market. You can use social media to announce the content you have put out. But you would be more effective using it to engage your market and listen to your market. Doing so will not only create a buzz about your business but it will give your more knowledge about your market that can be priceless.
This question was asked:
"What is the difference between Content Marketing and Social Media Marketing?"
Look at content marketing as an inbound approach. You are creating content that informs your market about your product or service. The more content you have out there or on your site, the more opportunities there are for your market to find it.
Social Media is sometimes inbound but really you should be reaching out to your market. You can use social media to announce the content you have put out. But you would be more effective using it to engage your market and listen to your market. Doing so will not only create a buzz about your business but it will give your more knowledge about your market that can be priceless.
Hope that helps,
- JR
- JR
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