Hey guys, just answered a question over on Quora
This question was asked:
"Every business is looking for ways to achieve new users/customers. Making inroads using traditional/online advertising techniques can be pretty expensive, so what if you found another business willing to exchange space in their email newsletter for space in yours?
Of course, you probably wouldn't want them to be a competitor - that's fairly obvious. Taking the example of a classy restaurant, they might exchange newsletter space with a high end men's clothing store. They might even consider another restaurant with a different dining experience and/or in a nearby town, because as a restauranteur you know that people move between restaurants anyhow, so play that knowledge as an advantage.
You both gain exposure to a new audience and maybe website visits that you could convert into customers.
Would you do it? Why or why not?
Edit: Based on a comment below, I want to be clear: this is not about selling out your entire newsletter for money. It's simply exchanging a placement/area in your newsletter - for a banner or skyscraper ad, for example. Your newsletter would contain whatever content you would normally put in it plus an ad spot.
(originally posted here on HackerNews: Ask HN: Would you exchange space in your email newsletter to get exposure? (ycombinator.com) Feel free to answer here or on HN.)"
This question was asked:
"Every business is looking for ways to achieve new users/customers. Making inroads using traditional/online advertising techniques can be pretty expensive, so what if you found another business willing to exchange space in their email newsletter for space in yours?
Of course, you probably wouldn't want them to be a competitor - that's fairly obvious. Taking the example of a classy restaurant, they might exchange newsletter space with a high end men's clothing store. They might even consider another restaurant with a different dining experience and/or in a nearby town, because as a restauranteur you know that people move between restaurants anyhow, so play that knowledge as an advantage.
You both gain exposure to a new audience and maybe website visits that you could convert into customers.
Would you do it? Why or why not?
Edit: Based on a comment below, I want to be clear: this is not about selling out your entire newsletter for money. It's simply exchanging a placement/area in your newsletter - for a banner or skyscraper ad, for example. Your newsletter would contain whatever content you would normally put in it plus an ad spot.
(originally posted here on HackerNews: Ask HN: Would you exchange space in your email newsletter to get exposure? (ycombinator.com) Feel free to answer here or on HN.)"
Businesses should definitely be looking for joint venture opportunities where they can cross promote. Of course as you mentioned you would want this to be someone who is not a competitor but has the same market.
So yes, it is a very smart marketing strategy.
Hope that helps,
- JR
So yes, it is a very smart marketing strategy.
Hope that helps,
- JR
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