Hey guys, just posted this on a forum thread over at GKIC
Kieran wrote:
Hey Everyone,
I have an info product business and I am using 3 different lead
generation systems and two of them involve a combination of
online and offline sequences.
Does anyone have any tips or ideas iregarding integrating and
automating online marketing with the offline direct mail?
I am currently just using checklists and folders, and I feel like a caveman.
There has to be an easier way!!
Appreciation in advance,
Kieran
Hey Kieran, I am not sure I 100% understand your question but will try to answer.
If you are looking for ways to connect offline campaigns to online, you can always have your dm letters lead to an optin form for a free report. Using an autoresponder service like Aweber, all following correspondence from then on can be automated by email. Plus you grow your email list.
Another option would be to use something like http://www.sendpepper.com/
They integrate dm postards with a PURL (personal url) and run the entire thing for you. You get the best of direct mail and email marketing.Hope that helps,
- JR
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